FCCI Reward Scheme concept was to incentivise students to interact with the faculty and earn rewards from doing so.
We were tasked with UXD : user research, competitor research, creating the reward structure and actually prototyping the end result with designs and user feedback.
The original concept was a simple prize draw but after some feedback on our initial designs and how the original concept would work, the user feedback was lackluster. We quickly moved on from there into redeemable rewards kind of like free coffee vouchers after every 10th coffee and added in some gamifying elements such as levels and achievements with some social features lined up down the road to keep students involved with the mobile app longer than just for the reward.
We also tried to rebrand from FCCI Reward scheme to something more tongue friendly like SPUR